1.0MD Onlinehttps://md-online.pl/en/redaktorhttps://md-online.pl/en/author/redaktor/rich600338<blockquote class="wp-embedded-content" data-secret="xCRoL8Kg8B"><a href="https://md-online.pl/en/newsletter-3-2026/">Newsletter 3/2026: Increase sales with accurate product communication</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://md-online.pl/en/newsletter-3-2026/embed/#?secret=xCRoL8Kg8B" width="600" height="338" title="“Newsletter 3/2026: Increase sales with accurate product communication” — MD Online" data-secret="xCRoL8Kg8B" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://md-online.pl/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://md-online.pl/wp-content/uploads/sites/2/2026/03/1.jpg15361024🧴INCI, common names & marketing names — how not to lose consistency between the ingredient and the promise In supplements and cosmetics, the same ingredient often has three different “identities”: an INCI name on the packaging, a consumer-friendly name on product pages, and a more technical or trade name in internal documents. When these layers aren’t properly aligned, brands incur costs later, not during the first translation, but during rework. The carton presents one name, the product page another, and sales materials a third. This creates confusion, prolongs review processes, and leads to subtle changes in meaning, making the copy either seem overpromising or unclear. At MD Online, we treat ingredient terminology as a controlled system, not a series of isolated translation decisions. With experience in supplements, cosmetics, and regulated product communication, we know where terminology tends to drift, and how to prevent it. We align INCI names, consumer-friendly wording,